flexible work & schedules

Goff Public has offered flexibility to employees for many years, recognizing people have different workstyles and personal commitments to balance. But a company-wide hybrid work schedule is new since the COVID-19 pandemic. 

For CFO/COO Heidi Larson, flexibility centers on retaining employees and attracting talent. “We’re a growing company, and we want to attract and keep the best and brightest,” said Larson. “Plus, we’re in an industry where work extends beyond the typical hours, so it’s important to allow flexibility to help employees achieve balance.”

Goff Public employees came back from being fully remote on July 1, 2021. Since then, the company has implemented a hybrid model, where employees are in-office on Tuesdays, Wednesdays and Thursdays and working from home, if they choose, on Mondays and Fridays. 

“There has been a great response to our hybrid work schedule, and we’re not sacrificing accountability for flexibility,” said Larson. “Ultimately, we want to do great work for our clients. Every day, we communicate internally where we are through our ‘Hot Sheet,’ which outlines the top priorities and where we can reach our colleagues. In a highly collaborative and client-focused business, it’s important to know how to reach each other.”  

Madeleine Rush, a Goff Public senior account manager, loves having a flexible, hybrid model. A mom of young kids, she takes advantage of the work-from-home days because it’s easier to handle the daycare drop off and skip the commute. At the same time, she loves having facetime with colleagues and feels they’re productive and collaborative when they’re in-office. 

“Since COVID, we all have a more flexible mentality now, and we’re accountable to each other in new ways,” said Larson. “We recognize that we can be just as productive and responsive working from home. The pandemic showed us this can work.”